ABR® - Accredited Buyer's Representative
A program by the Real Estate Buyer's Agent Council, Inc.
of the National Association of REALTORS®
The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients. When you decide to earn your ABR®, you gain:
Valuable real estate education that elevates your skills and knowledge in the eyes of homebuyers.
Ongoing specialized information, programs and updates that help you stay on top of the issues and trends in successfully representing homebuyers.
Access to REBAC members-only marketing tools and resources, which provide an additional competitive edge.
Upon completion of the two-day course and successfully passing the exam, you will
have achieved ABR® candidate status, a three-year period during which you must fulfill
the educational and experiential requirements to earn the Accredited Buyer's
Representative (ABR®) Designation awarded by the
Real Estate Buyer’s Agent Council,
Inc.
ABRM® - Accredited Buyer Representative Manager
The Accredited Buyer Representative Manager (ABRM)
Courtesy of REBAC.
Getting the Designation
The Accredited Buyer Representative Manager (ABRM) designation is the only Buyer Representation Designation for managers, brokers and owners affiliated with the National Association of REALTORS®.
The educational program, developed in partnership with the Council of Real Estate Brokerage Managers (CRB), is geared to real estate firm brokers, owners and managers that have or wish to incorporate buyer representation into their daily practice.
The ABRM designation is awarded by the Real Estate Buyer's Agent Council (REBAC) of the National Association of REALTORS® to those members who met the specified educational and practical experience criteria.
The criteria are:
Complete or challenge the comprehensive two-day REBAC ABR® course in buyer representation, and pass the written examination.
Complete the comprehensive one-day REBAC ABRM course in buyer representation, and pass the written examination.
Certification that the broker/owner/manager has overseen a minimum of 25 real estate transactions that involved a buyer agent or had more than 2 years of experience in the oversight of buyer representatives.
Be a member in good standing with the Real Estate Buyer's Agent Council and the National Association of REALTORS®.
Look for those real estate agents who proudly display the ABRMsm designation.
They are professionals in the field of buyer representation.
Resort & Second Home Property Specialists
Show buyers, sellers and your peers that you are dedicated to continuing education in lifestyle real estate by working towards obtaining your Resort and Second-Home Property Specialist (RSPS) Certification. To achieve the RSPS Certification,
Applicants must be a member in good standing with the National Association of REALTORS® and complete the education requirements. How you define resort is your business...helping you succeed is ours!
Established by the National Association of REALTORS®, the Resort and Second-Home Market program serves real estate professionals who facilitate the buying, selling or management of properties for investment, development, retirement or second homes in a resort, recreational and/or vacation destination.
The Resort and Second Home Market program provides training and support that helps real estate professionals specializing in resort and second homes find success. REALTORS® specializing in the resort and second-home market have the opportunity to earn the Resort & Second-Home Property Specialist (RSPS) certification
Short Sale & Foreclosure Resource
For many real estate professionals, short sales and foreclosures are the new “traditional” real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market — they are critical. And while short sales and foreclosures are not for the faint of heart,agents with the proper tools and
training can use these specialty areas to build their business for the long term.
The SRES Council trains REALTORS® to meet the special needs of maturing Americans when selling, buying, relocating, or refinancing residential or investment properties. The Council tracks senior-specific lifestyle and housing issues and educates REALTORS® who are making clients age 50-plus a part of their
overall business plan. By earning the SRES® designation, REALTORS® are prepared to approach mature clientele with the best options and information for them to make life-changing decisions.
Identify the power of generational demographics
Develop and maintain relationship marketing skills
Counsel rather than sell to seniors
Use team-building skills with other seniors professionals
Understand the implications of tax laws, probate and estate planning
Create a point of difference from the competition
In addition to guiding clients to the right experts on tax laws, probate, estate planning, and a variety of equity conversion strategies, Seniors Real Estate Specialists® can offer clients relevant information on current trends in senior real estate transactions. Referrals and Networking
Over 16,000 members comprise a network of real estate professionals with specialty interest in senior clientele issues. The online SRES® member database puts you in front of REALTORS®, buyers and sellers looking for a qualified agent across the country. One referral could pay your membership many times over. Member's Only Section Online
The Council's Web site links you to current Council information and tools to help you thrive in your career: the SRES® member database, special reports for clients and promotional materials for you, including SRES® logos, marketing tools, and more. Marketing
The Council has tools to help you promote your business locally. Use them all for the most impact!
Customizable REALTOR to Consumer Marketing Materials.
Quarterly newsletter to stay in touch with your customers and reach prospects
Direct response contact plans
Special reports
Marketing letters
Scripts and concepts for contacting senior clients
